Here’s how Ford will set its electric F-150 apart from Tesla and GM pickups


All electric powered Ford F-150 pickup truck

Resource: Ford

DETROIT – Ford Motor ideas to differentiate its impending all-electric powered F-150 from expected pickups by Tesla and General Motors by setting up it for hefty duty hauling and towing relatively than recreation.

“Though all other electric pickups are competing for life style buyers, the all-electric F-150 is created and engineered for really hard operating shoppers that want a truck to do a position,” Kumar Galhortra, Ford President of the Americas and Intercontinental Markets, claimed Wednesday in the course of a media briefing.

Galhortra stated it was vital to Ford to retain the F-150’s reputation as a function truck when it rolls out its electric model in about two years. The F-150 and its larger siblings, collectively regarded as Ford’s F-Collection, have been America’s most effective-offering pickups for 43 a long time and the nation’s prime-selling car for 38 several years.

“We have a pretty significant total of model fairness in the ‘Built Ford Tough’ F-150 both of those in terms of structure language, functionality and the title itself,” he claimed.

The F-Collection is critical to Ford’s profitability. The practically 900,000 F-Series pickups Ford offered last year in the U.S. generated about $42 billion in earnings, in accordance to a research Ford commissioned from the Boston Consulting Team. Ford’s automotive earnings was $143.6 billion in 2019.

The electrical F-150 – because of out in mid-2022 – is anticipated to price tag about 50 % as much to sustain and work as modern pickups, Galhortra stated forward of Ford announcing additional generation information Thursday at a plant where by the car or truck will be made in Michigan.

Ford’s pickup is due out months after other electric powered pickups these kinds of as the GMC Hummer EV from GM, Tesla Cybertruck and startups these types of as Rivian and Lordstown Motors. All of the cars aside from Lordstown’s Endurance pickup, which is focused to fleet buyers fairly than specific people, are predicted to be “lifestyle” autos instead than function vehicles. GM also has confirmed strategies for an electric Chevrolet pickup which is anticipated to be targeted additional on conventional truck clients than life-style buyers.

When unveiling the firm’s forthcoming Cybertruck, Tesla CEO Elon Musk took numerous jabs at Ford’s pickups. Next the unveiling, he also tweeted out a movie of a prototype Tesla truck dominating a Ford F-150 in a tug-of-war. The stunt resulted in a back-and-forth concerning Musk and Ford officers about an “apples-to-apples” level of competition that never ever finished up transpiring. 

Ford’s concentrate on an electric work pickup aligns with the firm making an attempt to capitalize on its commercial company less than an $11 billion restructuring prepare.

The electric F-150, Galhortra claimed, also will be “a incredibly fun truck” to travel with fast acceleration and other driving dynamics, but the operate abilities come initial. The vehicle will look distinctive than the conventional product but even now keep the over-all traits of the truck, he explained. 

Ford, as earlier announced, ideas to include 300 positions and make investments $700 million at its Dearborn Truck Plant near Detroit to make the vehicles as perfectly redesigned variations of the latest F-150, including hybrid models.