Fb has inked offers with audio giants that will enable its billions of users check out strike new music videos together with viral cat clips and political rants, the enterprise claimed Friday.

Formal tunes video clips from artists these as Nicki Minaj, Bob Marley and the Jonas Brothers will go stay on the social community Saturday thanks to Facebook’s new partnerships with labels including Sony Tunes Group, Universal Music Team, Warner New music Team and BMG.

They will reside in a focused area of the Fb Observe online video system that includes new and well-liked movies together with playlists like “Hip Hop MVPs” and “Epic Dance Videos,” the social-media huge stated. Users can react to, remark on and share the clips just like any other video on Facebook, corporation officials stated.

“Official music video clips on Fb are about a lot more than just viewing a video,” Vijaye Raji, Facebook’s vice president of entertainment, reported in a assertion. “They’re about social encounters from finding new artists with mates to connecting far more deeply with artists and individuals you adore.”

Facebook will also host exclusive video premieres in the coming weeks from artists which include Colombian reggaeton stars J. Balvin and Karol G. The enterprise did not disclose particulars of its partnerships with audio firms, but it said it is doing work with impartial publishers as well as significant conglomerates.

The work will come as Facebook-owned Instagram reportedly prepares to launch Reels, a shorter-variety movie application built to rival TikTok, which has skyrocketed new artists like rapper Lil Nas X to mainstream fame.

Music video clips are also between the most well-known written content on Google-owned YouTube. The video clip for Luis Fonsi’s 2017 track “Despacito” is the platform’s most-viewed clip ever with far more than 6.8 billion sights.

Fb solid the start as a “natural future step” in its attempts to enable artists discover opportunities and link with fans. The platform previously makes it possible for customers to add qualifications songs to their personal videos, even though artists have made use of augmented-fact filters and Facebook Reside broadcasts to encourage their perform.